No More Stereotypical Ads from June 2019

By |2019-02-06T14:35:05+00:00December 14th, 2018|Advertising Regulation, Brand, Consumer Behaviour Marketing, Gender Equality, Market Research|

Brands will no longer be able to broadcast advertising that depicts harmful gender stereotypes. Today, the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) announced a new Advertising Code in relation to gender stereotypes, which will apply to broadcast and non-broadcast media from 14 June 2019. The new guidelines were established following a public consultation and research from ASA. For agencies and brand owners this will mean reviewing existing brand assets to ensure compliance with the new rule as well as becoming more mindful of the type of creative output that is produced. From June next [...]

Don’t Give Your Customers the Chance to Walk Away

By |2018-09-20T14:46:39+00:00August 10th, 2018|Brand, Consumer Behaviour Marketing, CRM, Personalised Marketing|

Don't Give Your Customers the Chance to Walk Away Brands invest heavily in attraction and new customer acquisition but what about their bread and butter, their existing customers. Should more focus be given to keep customers coming back for more? The short answer is yes. It costs over five times more to win a new customer than it does to keep an existing one. Not only that, profitability is at least three times higher from an existing customer. So why do 44% of companies have a stronger focus on acquisition then they do with retention? Brands are investing more [...]