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So far Allways Media has created 9 blog entries.

Consumer Trends Now and Next Year

By |2018-09-20T14:43:46+00:00August 28th, 2018|Consumer Behaviour Marketing, CRM, Digital Marketing, Email Marketing, Personalised Marketing|

Consumer Trends Now and Next Year There is no doubt we are now in the ‘experience’ economy. The need for physical and emotional connections with a brand is on the increase. Now more than ever businesses need to focus on the interactions customers have with their brand and the experiences they can offer. Below are the top five five trends that I believe will be paramount to a successful business. THE CUSTOMER JOURNEY If you haven’t already, mapping out the customer path is key. Defining your customers’ journey across all touchpoints, and making any necessary improvements will deliver competitive [...]

Don’t Give Your Customers the Chance to Walk Away

By |2018-09-20T14:46:39+00:00August 10th, 2018|Brand, Consumer Behaviour Marketing, CRM, Personalised Marketing|

Don't Give Your Customers the Chance to Walk Away Brands invest heavily in attraction and new customer acquisition but what about their bread and butter, their existing customers. Should more focus be given to keep customers coming back for more? The short answer is yes. It costs over five times more to win a new customer than it does to keep an existing one. Not only that, profitability is at least three times higher from an existing customer. So why do 44% of companies have a stronger focus on acquisition then they do with retention? Brands are investing more [...]

It’s Time To Get Personal

By |2018-09-20T14:47:48+00:00August 1st, 2018|Consumer Behaviour Marketing, Digital Marketing, Email Marketing, Mobile Marketing, Personalised Marketing, Real Time Ads|

It's Time To Get Personal It’s time to get personal with your customers. Personalising your marketing will help your business engage with your customers as well as increase sales and loyalty. It's not always easy to start, companies such as Amazon and Netflix have been doing this for years and have access to big data and intelligent AI that enables them to connect the customer dots. Their data includes website behaviour, browser history and previous purchases, all of which translates to a very personalised experience for their consumers. However, if your marketing isn’t personal then you could be adding [...]

Expanded Text Ads – Blurring The Lines Between PPC & SEO

By |2018-08-09T13:54:22+00:00February 1st, 2018|Extended Text Ads, Pay Per Click, SEO|

Expanded Text Ads – Blurring The Lines Between PPC & SEO Expanded Text Ads are available to all advertisers using AdWords. These adverts will include two headline fields, of up to 30 characters each, as well as one description field, which can be expanded and include up to 80 characters. Many believe that this will only make the lines between organic and paid search marketing even more blurred, whereas others are recognising the benefits. Below, we take a look at Expanded Text Ads in further depth. What you need to know about Expanded Text Ads Expanded Text Ads [...]

Three Tips To Improve Results Using Real Time Ads

By |2018-08-09T13:56:07+00:00January 29th, 2018|Real Time Ads|

Three Tips To Improve Results Using Real Time Ads Three Ways You Can Achieve More Out Of Existing Investments With Real-Time Ads Moments define our collective experience. No one wants to miss out on a big moment, be it a brand or a fan. This should be viewed as an opportunity for brands to make their current assets work harder. Take a look at your existing investments – the moments that people already have access to – and you need to repackage them to improve them. Below, we have put together three ways marketers can get more out [...]

The New Consumer Journey For Travel Customers

By |2018-08-09T14:02:19+00:00December 29th, 2017|Consumer Behaviour Marketing|

The New Consumer Journey For Travel Customers More and more travel customers are turning to their smartphone to get the information they need before making a purchase. In fact, conversion rates in the past year have grown by 88 per cent on mobile travel websites. Users are also spending more and more time researching before they make a decision, as they are faced with so many options while planning a trip. This has meant that the typical consumer journey for travel customers has changed. This is something we will assess further below. Micro-Moments When designing the perfect user [...]

Four Mobile Marketing Tips For Travel Marketers With Slim Budgets

By |2018-08-09T14:04:17+00:00November 25th, 2016|Mobile Marketing|

Four Mobile Marketing Tips For Travel Marketers With Slim Budgets Marketers have a difficult challenge on their hands when it comes to travel businesses, as there are a number of hurdles in the way. The market is exceptionally saturated, and the big players have huge budgets, which give them the ability to price smaller companies out of the market. Not only this, but searchers do a huge amount of snooping online before they are ready to make a purchase. A lot of the time they use their mobile phone to make such searches, which is why mobile marketing [...]

Six Advertising Tips on Winning New Business

By |2018-08-09T14:37:09+00:00November 14th, 2016|Advertising Strategy|

Six Advertising Tips on Winning New Business For over 20 years, we have been helping businesses increase sales and win more new customers. Here are our top advertising tips that will help achieve better results. If your advertising strategy is the same as five even two years ago, then it is time for a review. Consumer behaviour has changed and still is changing. You should assessing today’s marketing landscape. You may be paying more now using your old strategy talking to less potential customers. Digital is disrupting consumer behaviour Do some competitor research, you should know what offers, [...]

Email Marketing Optimisation: Why It’s A Must

By |2018-08-09T14:45:24+00:00October 13th, 2016|Email Marketing|

Email Marketing Optimisation: Why It’s A Must Email is one of the most powerful tools any business has at its disposal. However, so many companies are failing to take advantage of this. If you are to ensure your marketing campaign is a success, you need to optimise your emails effectively. Just think about how many emails you receive every day. Do you read all of them? I'm sure there are plenty that you delete without a second thought. You need to make sure that your business’ emails do not end up in the bin. Instead, they need to [...]