An Overview of Branding Fundamentals

By |2019-03-09T00:04:03+00:00March 8th, 2019|Advertising Strategy, Brand, Brand Strategy, Customer Experience, Market Research|

An Overview of Branding Fundamentals A company’s brand is what makes it distinctive, stands it apart from its competitors, and connects with its customers. Creating a brand takes time: it is important to continually invest in establishing a shared understanding of a company’s image to consistently communicate its reputation. The best performing companies know the value of investing time on the branding fundamentals: developing intentional communications to build trust and desirability with its audiences. In this post, we focus on some of the key branding elements and why it’s important to explore your company and its brand(s) in detail, to [...]

Building Brand Equity

By |2019-02-06T14:29:21+00:00February 1st, 2019|Advertising Strategy, Brand, Brand Equity, Customer Experience, Design|

Why is it important to invest in brand building? First of all let’s quickly cover off what we mean by brand. Your brand is more than just a logo or a tagline; your brand is your purpose, your essence and reason for existing. It is how you act, what you say and how you say it, it’s your personality and a way of doing things that makes your service or product distinctive. Building and investing in your brand takes time and energy, it’s a long-term relationship, which needs care and attention if it's to flourish and grow. A brand [...]

Six Advertising Tips on Winning New Business

By |2018-08-09T14:37:09+00:00November 14th, 2016|Advertising Strategy|

Six Advertising Tips on Winning New Business For over 20 years, we have been helping businesses increase sales and win more new customers. Here are our top advertising tips that will help achieve better results. If your advertising strategy is the same as five even two years ago, then it is time for a review. Consumer behaviour has changed and still is changing. You should assessing today’s marketing landscape. You may be paying more now using your old strategy talking to less potential customers. Digital is disrupting consumer behaviour Do some competitor research, you should know what offers, [...]