How Influencer Marketing Has Changed Consumer Behaviour

By |2020-01-09T14:27:16+00:00January 9th, 2020|Consumer Behaviour Marketing, Uncategorized|

Firstly who and what do social marketing influencers do? They are people who have established credibility; they have access to a broad audience and can persuade others due to their authenticity and reach. History of the influencer Influencer marketing is not a new craze, it has been around for a very long time that can date back to the time of the Queen and the Pope who endorsed medicine to influence the ordinary people to consume. It's safe to say they were one of the first influencers in the history of influencer marketing. In 1890 R.T. Davis Millings company [...]

Five Tips To Market Your Business Abroad

By |2019-11-25T14:17:19+00:00November 24th, 2019|Advertising Strategy, Consumer Behaviour Marketing, international marketing|

Are you looking to market your business overseas? Below are five tips on how to approach international marketing that will benefit your business. 1.  Is there a demand for your product or service overseas?  Don’t make assumptions that there is a need, the internet has opened up the market worldwide and you may have received some orders from abroad, however, it doesn't mean there is a real requirement.  Take time to research new markets, consider how your business will translate.  Customer expectations will be very different from the UK. 2. Once you are satisfied that there is a requirement [...]

Is Thomas Cook A Lesson In Listening To Our Customers?

By |2019-09-25T14:30:51+00:00September 25th, 2019|Brand, Consumer Behaviour Marketing, Market Research|

 Since the invention of the internet, our world has transformed at a phenomenal rate, and it is really difficult to keep up with the latest trends, technology and demands from consumers. Customers are more connected, they have more choice and demand more from brands. How do brands keep up and how do they evolve? What I do know, is that to understand who our today and future customers are is so important to enable brands to survive in such a competitive market.  Brands more than ever need to listen, and when I say listen I don’t mean run data [...]

Digital detoxes – are your customers unplugging?

By |2019-05-23T11:54:48+00:00May 28th, 2019|Consumer Behaviour Marketing, CRM, Customer Experience, Market Research|

You know you shouldn’t, but you just can’t help yourself. Maybe you missed a notification or an email, or maybe there’s a lull in conversation and you can’t remember how to cope. We’re addicted to our devices, and we’re aware of it - pushing many to mute, limit or, in extreme cases, switch off. But while a digital detox may sound tempting, what happens when your customers decide to unplug? What is a digital detox A digital detox is as painful and freeing as it sounds and ranges from switching off your mobile phone, social media and never-ending inbox [...]

What does your future customer look like?

By |2019-05-23T11:36:10+00:00May 23rd, 2019|Advertising Strategy, Consumer Behaviour Marketing, Customer Experience, Market Research|

Generation Z are set to represent 40% of all consumer spending by 2020 - that’s less than a year away. If your customer personas are still wearing last night’s clothes, then you need to strip back and start understanding what your future customer is going to look like, before you miss out. Why does it matter? It’s easy to get so caught up in the hustle and bustle of today, that tomorrow can wait. But your future customers aren’t waiting; they’re growing up, earning money and looking to spend it on travel and leisure. Knowing what your future customer [...]