Digital detoxes – are your customers unplugging?

By |2019-05-23T11:54:48+00:00May 28th, 2019|Consumer Behaviour Marketing, CRM, Customer Experience, Market Research|

You know you shouldn’t, but you just can’t help yourself. Maybe you missed a notification or an email, or maybe there’s a lull in conversation and you can’t remember how to cope. We’re addicted to our devices, and we’re aware of it - pushing many to mute, limit or, in extreme cases, switch off. But while a digital detox may sound tempting, what happens when your customers decide to unplug? What is a digital detox A digital detox is as painful and freeing as it sounds and ranges from switching off your mobile phone, social media and never-ending inbox [...]

What does your future customer look like?

By |2019-05-23T11:36:10+00:00May 23rd, 2019|Advertising Strategy, Consumer Behaviour Marketing, Customer Experience, Market Research|

Generation Z are set to represent 40% of all consumer spending by 2020 - that’s less than a year away. If your customer personas are still wearing last night’s clothes, then you need to strip back and start understanding what your future customer is going to look like, before you miss out. Why does it matter? It’s easy to get so caught up in the hustle and bustle of today, that tomorrow can wait. But your future customers aren’t waiting; they’re growing up, earning money and looking to spend it on travel and leisure. Knowing what your future customer [...]

The sombre face of the high street

By |2019-02-06T14:34:44+00:00December 18th, 2018|Brand, Consumer Behaviour Marketing, Customer Experience, Retail, Shopper Marketing|

The sombre face of the high street  For years the death of the high street has consistently made the headlines but this year has definitely painted one of the bleakest pictures with big names like House of Fraser, Debenhams, Claire’s Accessories, Toy ‘R’ Us, Poundworld, Mothercare, New Look, Coast, Orla Kiely, Homebase, Carpetright and many more retailers reporting big losses or going into administration. Additionally, high profile retailers reported terrible trading conditions in the month of November and overall footfall fell by 3.2, the sharpest decline in nine years. Mike Ashley, Sports Direct boss, said: “November was the worst [...]

No More Stereotypical Ads from June 2019

By |2019-02-06T14:35:05+00:00December 14th, 2018|Advertising Regulation, Brand, Consumer Behaviour Marketing, Gender Equality, Market Research|

Brands will no longer be able to broadcast advertising that depicts harmful gender stereotypes. Today, the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) announced a new Advertising Code in relation to gender stereotypes, which will apply to broadcast and non-broadcast media from 14 June 2019. The new guidelines were established following a public consultation and research from ASA. For agencies and brand owners this will mean reviewing existing brand assets to ensure compliance with the new rule as well as becoming more mindful of the type of creative output that is produced. From June next [...]