An Overview of Branding Fundamentals

By |2019-03-09T00:04:03+00:00March 8th, 2019|Advertising Strategy, Brand, Brand Strategy, Customer Experience, Market Research|

An Overview of Branding Fundamentals A company’s brand is what makes it distinctive, stands it apart from its competitors, and connects with its customers. Creating a brand takes time: it is important to continually invest in establishing a shared understanding of a company’s image to consistently communicate its reputation. The best performing companies know the value of investing time on the branding fundamentals: developing intentional communications to build trust and desirability with its audiences. In this post, we focus on some of the key branding elements and why it’s important to explore your company and its brand(s) in detail, to [...]

Building Brand Equity

By |2019-02-06T14:29:21+00:00February 1st, 2019|Advertising Strategy, Brand, Brand Equity, Customer Experience, Design|

Why is it important to invest in brand building? First of all let’s quickly cover off what we mean by brand. Your brand is more than just a logo or a tagline; your brand is your purpose, your essence and reason for existing. It is how you act, what you say and how you say it, it’s your personality and a way of doing things that makes your service or product distinctive. Building and investing in your brand takes time and energy, it’s a long-term relationship, which needs care and attention if it's to flourish and grow. A brand [...]

The sombre face of the high street

By |2019-02-06T14:34:44+00:00December 18th, 2018|Brand, Consumer Behaviour Marketing, Customer Experience, Retail, Shopper Marketing|

The sombre face of the high street  For years the death of the high street has consistently made the headlines but this year has definitely painted one of the bleakest pictures with big names like House of Fraser, Debenhams, Claire’s Accessories, Toy ‘R’ Us, Poundworld, Mothercare, New Look, Coast, Orla Kiely, Homebase, Carpetright and many more retailers reporting big losses or going into administration. Additionally, high profile retailers reported terrible trading conditions in the month of November and overall footfall fell by 3.2, the sharpest decline in nine years. Mike Ashley, Sports Direct boss, said: “November was the worst [...]