Digital detoxes – are your customers unplugging?

By |2019-05-23T11:54:48+00:00May 28th, 2019|Consumer Behaviour Marketing, CRM, Customer Experience, Market Research|

You know you shouldn’t, but you just can’t help yourself. Maybe you missed a notification or an email, or maybe there’s a lull in conversation and you can’t remember how to cope. We’re addicted to our devices, and we’re aware of it - pushing many to mute, limit or, in extreme cases, switch off. But while a digital detox may sound tempting, what happens when your customers decide to unplug? What is a digital detox A digital detox is as painful and freeing as it sounds and ranges from switching off your mobile phone, social media and never-ending inbox [...]

What does your future customer look like?

By |2019-05-23T11:36:10+00:00May 23rd, 2019|Advertising Strategy, Consumer Behaviour Marketing, Customer Experience, Market Research|

Generation Z are set to represent 40% of all consumer spending by 2020 - that’s less than a year away. If your customer personas are still wearing last night’s clothes, then you need to strip back and start understanding what your future customer is going to look like, before you miss out. Why does it matter? It’s easy to get so caught up in the hustle and bustle of today, that tomorrow can wait. But your future customers aren’t waiting; they’re growing up, earning money and looking to spend it on travel and leisure. Knowing what your future customer [...]

An Overview of Branding Fundamentals

By |2019-03-09T00:04:03+00:00March 8th, 2019|Advertising Strategy, Brand, Brand Strategy, Customer Experience, Market Research|

An Overview of Branding Fundamentals A company’s brand is what makes it distinctive, stands it apart from its competitors, and connects with its customers. Creating a brand takes time: it is important to continually invest in establishing a shared understanding of a company’s image to consistently communicate its reputation. The best performing companies know the value of investing time on the branding fundamentals: developing intentional communications to build trust and desirability with its audiences. In this post, we focus on some of the key branding elements and why it’s important to explore your company and its brand(s) in detail, to [...]

No More Stereotypical Ads from June 2019

By |2019-02-06T14:35:05+00:00December 14th, 2018|Advertising Regulation, Brand, Consumer Behaviour Marketing, Gender Equality, Market Research|

Brands will no longer be able to broadcast advertising that depicts harmful gender stereotypes. Today, the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) announced a new Advertising Code in relation to gender stereotypes, which will apply to broadcast and non-broadcast media from 14 June 2019. The new guidelines were established following a public consultation and research from ASA. For agencies and brand owners this will mean reviewing existing brand assets to ensure compliance with the new rule as well as becoming more mindful of the type of creative output that is produced. From June next [...]