Is Thomas Cook A Lesson In Listening To Our Customers?

By |2019-09-25T14:30:51+00:00September 25th, 2019|Brand, Consumer Behaviour Marketing, Market Research|

 Since the invention of the internet, our world has transformed at a phenomenal rate, and it is really difficult to keep up with the latest trends, technology and demands from consumers. Customers are more connected, they have more choice and demand more from brands. How do brands keep up and how do they evolve? What I do know, is that to understand who our today and future customers are is so important to enable brands to survive in such a competitive market.  Brands more than ever need to listen, and when I say listen I don’t mean run data [...]

An Overview of Branding Fundamentals

By |2019-09-17T14:37:06+00:00September 8th, 2019|Advertising Strategy, Brand, Brand Strategy, Customer Experience, Market Research|

An Overview of Branding Fundamentals A company’s brand is what makes it distinctive, stands it apart from its competitors, and connects with its customers. Creating a brand takes time: it is important to continually invest in establishing a shared understanding of a company’s image to consistently communicate its reputation. The best performing companies know the value of investing time on the branding fundamentals: developing intentional communications to build trust and desirability with its audiences. In this post, we focus on some of the key branding elements and why it’s important to explore your company and its brand(s) in detail, to [...]

Digital detoxes – are your customers unplugging?

By |2019-05-23T11:54:48+00:00May 28th, 2019|Consumer Behaviour Marketing, CRM, Customer Experience, Market Research|

You know you shouldn’t, but you just can’t help yourself. Maybe you missed a notification or an email, or maybe there’s a lull in conversation and you can’t remember how to cope. We’re addicted to our devices, and we’re aware of it - pushing many to mute, limit or, in extreme cases, switch off. But while a digital detox may sound tempting, what happens when your customers decide to unplug? What is a digital detox A digital detox is as painful and freeing as it sounds and ranges from switching off your mobile phone, social media and never-ending inbox [...]

What does your future customer look like?

By |2019-05-23T11:36:10+00:00May 23rd, 2019|Advertising Strategy, Consumer Behaviour Marketing, Customer Experience, Market Research|

Generation Z are set to represent 40% of all consumer spending by 2020 - that’s less than a year away. If your customer personas are still wearing last night’s clothes, then you need to strip back and start understanding what your future customer is going to look like, before you miss out. Why does it matter? It’s easy to get so caught up in the hustle and bustle of today, that tomorrow can wait. But your future customers aren’t waiting; they’re growing up, earning money and looking to spend it on travel and leisure. Knowing what your future customer [...]