Digital Marketing Archives

Consumer Trends Now and Next Year

Consumer Trends Now and Next Year There is no doubt we are now in the ‘experience’ economy. The need for physical and emotional connections with a brand is on the increase. Now more than ever businesses need to focus on the interactions customers have with their brand and the experiences they can offer. Below are the top five five trends that I believe will be paramount to a successful business. THE CUSTOMER JOURNEY If you haven’t already, mapping out the customer path is key. Defining your customers’ journey across all touchpoints, and making any necessary improvements will deliver competitive [...]

It’s Time To Get Personal

By Allways Media|2018-09-20T14:47:48+00:00August 1st, 2018|Consumer Behaviour Marketing, Digital Marketing, Email Marketing, Mobile Marketing, Personalised Marketing, Real Time Ads|

It's Time To Get Personal It’s time to get personal with your customers. Personalising your marketing will help your business engage with your customers as well as increase sales and loyalty. It's not always easy to start, companies such as Amazon and Netflix have been doing this for years and have access to big data and intelligent AI that enables them to connect the customer dots. Their data includes website behaviour, browser history and previous purchases, all of which translates to a very personalised experience for their consumers. However, if your marketing isn’t personal then you could be adding [...]