FFX wanted to increase its online sales via their target audience of tradespeople in the South East. Additionally, FFX required a media solution that would build data for its mailing lists as well as drive an uplift in pre-event registrations for the Tool Show.
We created two personas for FFX and built our campaign around their customer’s media day. We implemented a fully integrated campaign to raise awareness and drive direct search traffic. We created a geo-targeted campaign with tight key word criteria, and optimised landing pages for specific products in order to track campaign sales conversions. In addition, we delivered a campaign across Radio, Press and OOH to increase FFX’s pre-event registration for The Tool Show.
The campaigns delivered for FFX have driven up the number of unique visitors to its website, while reducing the lead cost per click and cost to convert to sale. The Tool Show advertising approach has resulted in FFX’s highest number of pre-event registrations in its history of the show, up 17% on last year.
WHAT OUR CLIENT SAID
Allways Media is a straight-talking media partner; the team listens and understands what we set as objectives. And then Allways Media delivers results-led campaigns. The integrated approach adopted by Allways Media increased the advanced ticket registrations to the FFX Tool Show 2018, the UK’s largest tool show. This year we’ve got the highest number of registrations in our history running this Tool Show, delivered at a cost per ticket that is sensible – and properly commercial.