Holiday Extras needed help to overcome a recruitment challenge, and wanted a way to stand out from other companies in order to attract the hard to recruit software developer talent.


We worked closely with internal teams to build customer personas and map the geographical talent pool. We then recommended a media strategy that would make sure the campaign was seen and connected with. We devised a recruitment campaign that targeted London and the South East, and included National Rail OOH as well as national press. The Holiday Extras design team worked closely with the Allways team to create a campaign that would cleverly engage with software developers. This partnership approach allowed the two teams to deliver a consistent and cohesive strategy, overcoming the recruitment challenge.

Port Lympne Logo

Services Used

Customer Persona Modelling
Holiday Extras Recruitment Advertising


The campaign delivered an uplift in visitors to the careers section of the website, driving traffic to view the open developer roles.


Allways Media’s focus is on understanding our business and customers which they then turns into actionable insights. Allways Media’s ‘connected customer’ approach has been invaluable in guiding our strategic above the line advertising decisions, helping us to deliver campaigns that increase reach and brand engagement among our key customer personas. The team at Allways Media are super responsive and easy to work with. Most of all, they are motivated to help us succeed, which along with their expertise and customer-first ethos, is why we selected them as a media agency partner”

Ant, Associate Brand Director, Holiday Extras



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