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Insights2018-12-19T20:02:32+00:00

How Influencer Marketing Has Changed Consumer Behaviour

January 9th, 2020|Categories: Consumer Behaviour Marketing, Uncategorized|Tags: |

Firstly who and what do social marketing influencers do? They are people who have established credibility; they have access to a broad audience and can persuade others due to their authenticity and reach. History of the influencer Influencer marketing is not a new craze, it [...]

Five Tips To Market Your Business Abroad

November 24th, 2019|Categories: Advertising Strategy, Consumer Behaviour Marketing, international marketing|Tags: , |

Are you looking to market your business overseas? Below are five tips on how to approach international marketing that will benefit your business. 1.  Is there a demand for your product or service overseas?  Don’t make assumptions that there is a need, the internet has [...]

5 Tips For Understanding Your Customer

October 10th, 2019|Categories: Uncategorized|Tags: |

Customer behaviour is forever changing what happens today won't be the same in six months. Digital disruption, new technologies, and environmental concerns all have an impact on consumers buying decisions and motivations. When it comes to planning your marketing strategy, don't assume the personas you [...]

Is Thomas Cook A Lesson In Listening To Our Customers?

September 25th, 2019|Categories: Brand, Consumer Behaviour Marketing, Market Research|Tags: , |

 Since the invention of the internet, our world has transformed at a phenomenal rate, and it is really difficult to keep up with the latest trends, technology and demands from consumers. Customers are more connected, they have more choice and demand more from brands. How [...]

An Overview of Branding Fundamentals

September 8th, 2019|Categories: Advertising Strategy, Brand, Brand Strategy, Customer Experience, Market Research|Tags: , |

An Overview of Branding Fundamentals A company’s brand is what makes it distinctive, stands it apart from its competitors, and connects with its customers. Creating a brand takes time: it is important to continually invest in establishing a shared understanding of a company’s image to consistently [...]

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