An Overview of Branding Fundamentals

March 8th, 2019|Categories: Advertising Strategy, Brand, Brand Strategy, Customer Experience, Market Research|Tags: , |

An Overview of Branding Fundamentals A company’s brand is what makes it distinctive, stands it apart from its competitors, and connects with its customers. Creating a brand takes time: it is important to continually invest in establishing a shared understanding of a company’s image to consistently [...]

Building Brand Equity

February 1st, 2019|Categories: Advertising Strategy, Brand, Brand Equity, Customer Experience, Design|Tags: , , , |

Why is it important to invest in brand building? First of all let’s quickly cover off what we mean by brand. Your brand is more than just a logo or a tagline; your brand is your purpose, your essence and reason for existing. It is [...]

The sombre face of the high street

December 18th, 2018|Categories: Brand, Consumer Behaviour Marketing, Customer Experience, Retail, Shopper Marketing|Tags: , , , |

The sombre face of the high street  For years the death of the high street has consistently made the headlines but this year has definitely painted one of the bleakest pictures with big names like House of Fraser, Debenhams, Claire’s Accessories, Toy ‘R’ Us, Poundworld, [...]

UK Attractions Market Infographic 2018

December 14th, 2018|Categories: Advertising Strategy, Attractions and Leisure, Brand, Consumer Behaviour Marketing, Market Research, Travel and Tourism|Tags: , , , |

No More Stereotypical Ads from June 2019

December 14th, 2018|Categories: Advertising Regulation, Brand, Consumer Behaviour Marketing, Gender Equality, Market Research|Tags: , , , |

Brands will no longer be able to broadcast advertising that depicts harmful gender stereotypes. Today, the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) announced a new Advertising Code in relation to gender stereotypes, which will apply to broadcast and non-broadcast media [...]


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