Howletts is a well-known animal park that had experienced a decline in its visitor numbers over the last two years.
We implemented a media strategy to remind visitors of Howletts’ offering. To achieve an increase in visitor numbers we identified how far visitors travelled to the park and the routes they took. We used this information to deliver an integrated campaign, placing prominent OOH advertising at key landmarks and motorway services, as well as a radio campaign, regional and national press.
Howletts have reported an increase in visitor numbers as well as additional spend in the park.
WHAT OUR CLIENT SAID
The Allways team can be counted on to go the extra mile, providing a personalised and proactive service. Their approach focuses on creating media strategies based on an in-depth understanding of our customers and what media experiences they respond to. They recently ran an integrated campaign, which achieved our highest level of sales since the opening of our animal park attraction. Allways Media have become a trusted partner that we can rely on to deliver results.