Three Tips To Improve Results Using Real Time Ads

By |2018-08-09T13:56:07+00:00January 29th, 2018|Real Time Ads|

Three Tips To Improve Results Using Real Time Ads Three Ways You Can Achieve More Out Of Existing Investments With Real-Time Ads Moments define our collective experience. No one wants to miss out on a big moment, be it a brand or a fan. This should be viewed as an opportunity for brands to make their current assets work harder. Take a look at your existing investments – the moments that people already have access to – and you need to repackage them to improve them. Below, we have put together three ways marketers can get more out [...]

The New Consumer Journey For Travel Customers

By |2018-08-09T14:02:19+00:00December 29th, 2017|Consumer Behaviour Marketing|

The New Consumer Journey For Travel Customers More and more travel customers are turning to their smartphone to get the information they need before making a purchase. In fact, conversion rates in the past year have grown by 88 per cent on mobile travel websites. Users are also spending more and more time researching before they make a decision, as they are faced with so many options while planning a trip. This has meant that the typical consumer journey for travel customers has changed. This is something we will assess further below. Micro-Moments When designing the perfect user [...]