Firstly who and what do social marketing influencers do? They are people who have established credibility; they have access to a broad audience and can persuade others due to their authenticity and reach. History of the influencer Influencer marketing is not a new craze, it has been around for a very long time that can date back to the time of the Queen and the Pope who endorsed medicine to influence the ordinary people to consume. It's safe to say they were one of the first influencers in the history of influencer marketing. In 1890 R.T. Davis Millings company [...]