Why is it important to invest in brand building? First of all let’s quickly cover off what we mean by brand. Your brand is more than just a logo or a tagline; your brand is your purpose, your essence and reason for existing. It is how you act, what you say and how you say it, it’s your personality and a way of doing things that makes your service or product distinctive. Building and investing in your brand takes time and energy, it’s a long-term relationship, which needs care and attention if it's to flourish and grow. A brand [...]