Appointed by Port Lympne Reserve as their media-buying agency at the beginning of 2014, the objective was to deliver strategic media campaigns that increased the number of visitors throughout key periods of the year.
To really understand the client, we needed to take a deeper look at the client’s audience. We then negotiated and planned the campaigns using their target audience profile and locations. We used media channels including digital, TV, radio, outdoor, and print. Port Lympne visitor numbers have seen a steady growth year-on-year.