The sombre face of the high street
The sombre face of the high street For years the death of the high street has consistently made the headlines but this year has definitely painted one of the bleakest pictures with big names like House of Fraser, Debenhams, Claire’s Accessories, Toy ‘R’ Us, Poundworld, [...]
No More Stereotypical Ads from June 2019
Brands will no longer be able to broadcast advertising that depicts harmful gender stereotypes. Today, the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) announced a new Advertising Code in relation to gender stereotypes, which will apply to broadcast and non-broadcast media [...]
Consumer Trends Now and Next Year
Consumer Trends Now and Next Year There is no doubt we are now in the ‘experience’ economy. The need for physical and emotional connections with a brand is on the increase. Now more than ever businesses need to focus on the interactions customers have with [...]