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Insights2018-12-19T20:02:32+00:00

The sombre face of the high street

December 18th, 2018|Categories: Brand, Consumer Behaviour Marketing, Customer Experience, Retail, Shopper Marketing|Tags: , , , |

The sombre face of the high street  For years the death of the high street has consistently made the headlines but this year has definitely painted one of the bleakest pictures with big names like House of Fraser, Debenhams, Claire’s Accessories, Toy ‘R’ Us, Poundworld, [...]

UK Attractions Market Infographic 2018

December 14th, 2018|Categories: Advertising Strategy, Attractions and Leisure, Brand, Consumer Behaviour Marketing, Market Research, Travel and Tourism|Tags: , , , |

No More Stereotypical Ads from June 2019

December 14th, 2018|Categories: Advertising Regulation, Brand, Consumer Behaviour Marketing, Gender Equality, Market Research|Tags: , , , |

Brands will no longer be able to broadcast advertising that depicts harmful gender stereotypes. Today, the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) announced a new Advertising Code in relation to gender stereotypes, which will apply to broadcast and non-broadcast media [...]

Consumer Trends Now and Next Year

August 28th, 2018|Categories: Consumer Behaviour Marketing, CRM, Digital Marketing, Email Marketing, Personalised Marketing|Tags: , , , , |

Consumer Trends Now and Next Year There is no doubt we are now in the ‘experience’ economy. The need for physical and emotional connections with a brand is on the increase. Now more than ever businesses need to focus on the interactions customers have with [...]

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