An Overview of Branding Fundamentals

September 8th, 2019|Categories: Advertising Strategy, Brand, Brand Strategy, Customer Experience, Market Research|Tags: , |

An Overview of Branding Fundamentals A company’s brand is what makes it distinctive, stands it apart from its competitors, and connects with its customers. Creating a brand takes time: it is important to continually invest in establishing a shared understanding of a company’s image to consistently [...]

Digital detoxes – are your customers unplugging?

May 28th, 2019|Categories: Consumer Behaviour Marketing, CRM, Customer Experience, Market Research|Tags: , , , |

You know you shouldn’t, but you just can’t help yourself. Maybe you missed a notification or an email, or maybe there’s a lull in conversation and you can’t remember how to cope. We’re addicted to our devices, and we’re aware of it - pushing many [...]

What does your future customer look like?

May 23rd, 2019|Categories: Advertising Strategy, Consumer Behaviour Marketing, Customer Experience, Market Research|Tags: , , |

Generation Z are set to represent 40% of all consumer spending by 2020 - that’s less than a year away. If your customer personas are still wearing last night’s clothes, then you need to strip back and start understanding what your future customer is going [...]

Building Brand Equity

February 1st, 2019|Categories: Advertising Strategy, Brand, Brand Equity, Customer Experience, Design|Tags: , , , |

Why is it important to invest in brand building? First of all let’s quickly cover off what we mean by brand. Your brand is more than just a logo or a tagline; your brand is your purpose, your essence and reason for existing. It is [...]


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