Is Thomas Cook A Lesson In Listening To Our Customers?

By |2019-09-25T14:30:51+00:00September 25th, 2019|Brand, Consumer Behaviour Marketing, Market Research|

 Since the invention of the internet, our world has transformed at a phenomenal rate, and it is really difficult to keep up with the latest trends, technology and demands from consumers. Customers are more connected, they have more choice and demand more from brands. How do brands keep up and how do they evolve? What I do know, is that to understand who our today and future customers are is so important to enable brands to survive in such a competitive market.  Brands more than ever need to listen, and when I say listen I don’t mean run data [...]

An Overview of Branding Fundamentals

By |2019-09-17T14:37:06+00:00September 8th, 2019|Advertising Strategy, Brand, Brand Strategy, Customer Experience, Market Research|

An Overview of Branding Fundamentals A company’s brand is what makes it distinctive, stands it apart from its competitors, and connects with its customers. Creating a brand takes time: it is important to continually invest in establishing a shared understanding of a company’s image to consistently communicate its reputation. The best performing companies know the value of investing time on the branding fundamentals: developing intentional communications to build trust and desirability with its audiences. In this post, we focus on some of the key branding elements and why it’s important to explore your company and its brand(s) in detail, to [...]