Digital detoxes – are your customers unplugging?
You know you shouldn’t, but you just can’t help yourself. Maybe you missed a notification or an email, or maybe there’s a lull in conversation and you can’t remember how to cope. We’re addicted to our devices, and we’re aware of it - pushing many to mute, limit or, in extreme cases, switch off. But while a digital detox may sound tempting, what happens when your customers decide to unplug? What is a digital detox A digital detox is as painful and freeing as it sounds and ranges from switching off your mobile phone, social media and never-ending inbox [...]
What does your future customer look like?
Generation Z are set to represent 40% of all consumer spending by 2020 - that’s less than a year away. If your customer personas are still wearing last night’s clothes, then you need to strip back and start understanding what your future customer is going to look like, before you miss out. Why does it matter? It’s easy to get so caught up in the hustle and bustle of today, that tomorrow can wait. But your future customers aren’t waiting; they’re growing up, earning money and looking to spend it on travel and leisure. Knowing what your future customer [...]