Expanded Text Ads – Blurring The Lines Between PPC & SEO Expanded Text Ads are available to all advertisers using AdWords. These adverts will include two headline fields, of up to 30 characters each, as well as one description field, which can be expanded and include up to 80 characters. Many believe that this will only make the lines between organic and paid search marketing even more blurred, whereas others are recognising the benefits. Below, we take a look at Expanded Text Ads in further depth. What you need to know about Expanded Text Ads Expanded Text Ads [...]