No More Stereotypical Ads from June 2019

By |2018-12-14T21:14:49+00:00December 14th, 2018|Advertising Regulation, Brand, Consumer Behaviour Marketing, Gender Equality, Market Research|

Brands will no longer be able to broadcast advertising that depicts harmful gender stereotypes. Today, the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) announced a new Advertising Code in relation to gender stereotypes, which will apply to broadcast and non-broadcast media from 14 June 2019. The new guidelines were established following a public consultation and research from ASA. For agencies and brand owners this will mean reviewing existing brand assets to ensure compliance with the new rule as well as becoming more mindful of the type of creative output that is produced. From June next [...]