Webber Independent School’s brand awareness was low and needed a campaign that increased recognition and delivered recruitment numbers.
We delivered an integrated media campaign that focused on OOH brand building activity, through a deep understanding of Webber’s customer personas and their buying behaviours. The target audiences’ leisure and work journeys were mapped in order to place media in highly visible spots, including the MK train station, MK shopping centre, leisure facilities such as up market gyms, indoor skiing as well as local press. The integrated advertising campaign included PPC activity with bespoke landing pages with key call to actions – book a tour, download a prospectus, call us. In addition to display adverts, social media sponsored posts, remarketing adverts and digital banners at key online hangouts.
Leads are up by 300% and visits and attendance at open events are up by 150%, also the school has experienced an increase in its brand awareness.
“I was at a social event and when I was asked where I work, and replied the Webber Independent – they had actually heard of us! And said the ‘Find Your Future’ school. I had to take a seat – this has never happened in my six years here!” Simon, Year 6 Teacher
WHAT OUR CLIENT SAID
Allways Media is open and transparent in their approach and proactively consults on ways to improve campaign performance as well as maximising spend allocation – this has been invaluable given our tight budget. Allways Media manage our integrated campaigns and PPC and display activity, ensuring our cost per click is reasonable and lead quality is high. Since working with Allways our brand awareness and leads have increased…plus they’re really lovely people to work with, which definitely helps.