Lorraine founded Allways in 2014 with a vision to create a different kind of agency, one that puts transparency, results and people at its heart; driven by wanting to build advertising and media campaigns that engage audiences more effectively. Before launching Allways, Lorraine was the Managing Director for HeartFM in Sussex and Surrey, where she worked closely with many local and national brands to deliver results driven broadcast campaigns.
Lorraine is Chief Curiosity Officer and loves nothing more than to discover the inner workings of our clients and their customers. She is a hands-on leader that works closely with our clients, putting her 25 years’ experience in the industry to good use, devising high performing behaviour led campaigns. When Lorraine isn’t at the helm she can be found shivering on the side of a sports field watching her boys play rugby or attending the latest Google Bootcamp, putting her digital knowledge to the test.