Marketers have a difficult challenge on their hands when it comes to travel businesses, as there are a number of hurdles in the way. The market is exceptionally saturated, and the big players have huge budgets, which give them the ability to price smaller companies out of the market. Not only this, but searchers do a huge amount of snooping online before they are ready to make a purchase. A lot of the time they use their mobile phone to make such searches, which is why mobile marketing is of paramount importance. But, don’t fret; it is not all doom and gloom, as small travel businesses can compete. Here are four tips to help you make an impression with regards to mobile marketing specifically.
- Call-only campaigns – What is your mobile website like? Do you have a decent conversion rate? If not, it would be wise to try a call-only campaign. This is a campaign format that has been designed to encourage viewers to call the travel company directly, as opposed to clicking through to their site while using their smartphone. In place of the headline, there will be your phone number. However, this is not the type of campaign you can run forever. This should simply buy you some time while you create an exceptional mobile experience. This is imperative when you consider the prevalence of mobile search today.
- Get users’ email addresses – It is advisable to try and get your users’ email addresses as early as possible. This is a good way to make sure you do not miss out on any sales. After all, people often use their smartphones while they are on the move, and, therefore, it is easy for them to abandon the checkout process. If this does occur, you can follow up with an email to ensure the sale is not lost for good. There are different ways you can attempt to get a user’s email address. One of the most effective ways is to simply ask for their email when they land on your website.
- Make sure your phone number is visible – It is easy to forget the primary function of a mobile phone, as they come with so many features nowadays. It is important to ensure that your phone number is immediately visible, and that users can simply click on it and call you. After all, this is what a mobile phone was designed for.
- Make it easy for users to input their information – Nothing frustrates mobile users more than having to go through a lengthy checkout process, which requires them to re-type their details again and again because they keep making mistakes. This is why you need to make it as easy as possible for the user to input their information. When it comes to credit or debit card details, you should present users with the ability to use the keyboard that they usually see when they are dialling a number.
If your travel company is currently suffering due to your mobile marketing strategy, the four points mentioned above offer a great place to start. If you would look an incredible mobile experience for viewers, please do not hesitate to get in touch.