CRM

Consumer Trends Now and Next Year

By | 2018-09-20T14:43:46+00:00 August 28th, 2018|Consumer Behaviour Marketing, CRM, Digital Marketing, Email Marketing, Personalised Marketing|

Consumer Trends Now and Next Year There is no doubt we are now in the ‘experience’ economy. The need for physical and emotional connections with a brand is on the increase. Now more than ever businesses need to focus on the interactions customers have with their brand and the experiences they can offer. Below are the top five five trends that I believe will be paramount to a successful business. THE CUSTOMER JOURNEY If you haven’t already, mapping out the customer path is key. Defining your customers’ journey across all touchpoints, and making any necessary improvements will deliver competitive [...]

Don’t Give Your Customers the Chance to Walk Away

By | 2018-09-20T14:46:39+00:00 August 10th, 2018|Brand, Consumer Behaviour Marketing, CRM, Personalised Marketing|

Don't Give Your Customers the Chance to Walk Away Brands invest heavily in attraction and new customer acquisition but what about their bread and butter, their existing customers. Should more focus be given to keep customers coming back for more? The short answer is yes. It costs over five times more to win a new customer than it does to keep an existing one. Not only that, profitability is at least three times higher from an existing customer. So why do 44% of companies have a stronger focus on acquisition then they do with retention? Brands are investing more [...]