Consumer Behaviour Marketing

Consumer Trends Now and Next Year

By | 2018-09-20T14:43:46+00:00 August 28th, 2018|Consumer Behaviour Marketing, CRM, Digital Marketing, Email Marketing, Personalised Marketing|

Consumer Trends Now and Next Year There is no doubt we are now in the ‘experience’ economy. The need for physical and emotional connections with a brand is on the increase. Now more than ever businesses need to focus on the interactions customers have with their brand and the experiences they can offer. Below are the top five five trends that I believe will be paramount to a successful business. THE CUSTOMER JOURNEY If you haven’t already, mapping out the customer path is key. Defining your customers’ journey across all touchpoints, and making any necessary improvements will deliver competitive [...]

Don’t Give Your Customers the Chance to Walk Away

By | 2018-09-20T14:46:39+00:00 August 10th, 2018|Brand, Consumer Behaviour Marketing, CRM, Personalised Marketing|

Don't Give Your Customers the Chance to Walk Away Brands invest heavily in attraction and new customer acquisition but what about their bread and butter, their existing customers. Should more focus be given to keep customers coming back for more? The short answer is yes. It costs over five times more to win a new customer than it does to keep an existing one. Not only that, profitability is at least three times higher from an existing customer. So why do 44% of companies have a stronger focus on acquisition then they do with retention? Brands are investing more [...]

It’s Time To Get Personal

By | 2018-09-20T14:47:48+00:00 August 1st, 2018|Consumer Behaviour Marketing, Digital Marketing, Email Marketing, Mobile Marketing, Personalised Marketing, Real Time Ads|

It's Time To Get Personal It’s time to get personal with your customers. Personalising your marketing will help your business engage with your customers as well as increase sales and loyalty. It's not always easy to start, companies such as Amazon and Netflix have been doing this for years and have access to big data and intelligent AI that enables them to connect the customer dots. Their data includes website behaviour, browser history and previous purchases, all of which translates to a very personalised experience for their consumers. However, if your marketing isn’t personal then you could be adding [...]

The New Consumer Journey For Travel Customers

By | 2018-08-09T14:02:19+00:00 December 29th, 2017|Consumer Behaviour Marketing|

The New Consumer Journey For Travel Customers More and more travel customers are turning to their smartphone to get the information they need before making a purchase. In fact, conversion rates in the past year have grown by 88 per cent on mobile travel websites. Users are also spending more and more time researching before they make a decision, as they are faced with so many options while planning a trip. This has meant that the typical consumer journey for travel customers has changed. This is something we will assess further below. Micro-Moments When designing the perfect user [...]