Allwys Media

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So far Allways Media has created 14 blog entries.

Consumer Trends Now and Next Year

By | 2018-09-20T14:43:46+00:00 August 28th, 2018|Consumer Behaviour Marketing, CRM, Digital Marketing, Email Marketing, Personalised Marketing|

Consumer Trends Now and Next Year There is no doubt we are now in the ‘experience’ economy. The need for physical and emotional connections with a brand is on the increase. Now more than ever businesses need to focus on the interactions customers have with their brand and the experiences they can offer. Below are the top five five trends that I believe will be paramount to a successful business. THE CUSTOMER JOURNEY If you haven’t already, mapping out the customer path is key. Defining your customers’ journey across all touchpoints, and making any necessary improvements will deliver competitive [...]

Don’t Give Your Customers the Chance to Walk Away

By | 2018-09-20T14:46:39+00:00 August 10th, 2018|Brand, Consumer Behaviour Marketing, CRM, Personalised Marketing|

Don't Give Your Customers the Chance to Walk Away Brands invest heavily in attraction and new customer acquisition but what about their bread and butter, their existing customers. Should more focus be given to keep customers coming back for more? The short answer is yes. It costs over five times more to win a new customer than it does to keep an existing one. Not only that, profitability is at least three times higher from an existing customer. So why do 44% of companies have a stronger focus on acquisition then they do with retention? Brands are investing more [...]

It’s Time To Get Personal

By | 2018-09-20T14:47:48+00:00 August 1st, 2018|Consumer Behaviour Marketing, Digital Marketing, Email Marketing, Mobile Marketing, Personalised Marketing, Real Time Ads|

It's Time To Get Personal It’s time to get personal with your customers. Personalising your marketing will help your business engage with your customers as well as increase sales and loyalty. It's not always easy to start, companies such as Amazon and Netflix have been doing this for years and have access to big data and intelligent AI that enables them to connect the customer dots. Their data includes website behaviour, browser history and previous purchases, all of which translates to a very personalised experience for their consumers. However, if your marketing isn’t personal then you could be adding [...]

Expanded Text Ads – Blurring The Lines Between PPC & SEO

By | 2018-08-09T13:54:22+00:00 February 1st, 2018|Extended Text Ads, Pay Per Click, SEO|

Expanded Text Ads – Blurring The Lines Between PPC & SEO Expanded Text Ads are available to all advertisers using AdWords. These adverts will include two headline fields, of up to 30 characters each, as well as one description field, which can be expanded and include up to 80 characters. Many believe that this will only make the lines between organic and paid search marketing even more blurred, whereas others are recognising the benefits. Below, we take a look at Expanded Text Ads in further depth. What you need to know about Expanded Text Ads Expanded Text Ads [...]

Three Tips To Improve Results Using Real Time Ads

By | 2018-08-09T13:56:07+00:00 January 29th, 2018|Real Time Ads|

Three Tips To Improve Results Using Real Time Ads Three Ways You Can Achieve More Out Of Existing Investments With Real-Time Ads Moments define our collective experience. No one wants to miss out on a big moment, be it a brand or a fan. This should be viewed as an opportunity for brands to make their current assets work harder. Take a look at your existing investments – the moments that people already have access to – and you need to repackage them to improve them. Below, we have put together three ways marketers can get more out [...]