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Insights 2018-09-20T13:26:43+00:00

Consumer Trends Now and Next Year

August 28th, 2018|Categories: Consumer Behaviour Marketing, CRM, Digital Marketing, Email Marketing, Personalised Marketing|Tags: , , , , |

Consumer Trends Now and Next Year There is no doubt we are now in the ‘experience’ economy. The need for physical and emotional connections with a brand is on the increase. Now more than ever businesses need to focus on the interactions customers have with [...]

Don’t Give Your Customers the Chance to Walk Away

August 10th, 2018|Categories: Brand, Consumer Behaviour Marketing, CRM, Personalised Marketing|Tags: , , , |

Don't Give Your Customers the Chance to Walk Away Brands invest heavily in attraction and new customer acquisition but what about their bread and butter, their existing customers. Should more focus be given to keep customers coming back for more? The short answer is yes. [...]

It’s Time To Get Personal

August 1st, 2018|Categories: Consumer Behaviour Marketing, Digital Marketing, Email Marketing, Mobile Marketing, Personalised Marketing, Real Time Ads|Tags: , , , , |

It's Time To Get Personal It’s time to get personal with your customers. Personalising your marketing will help your business engage with your customers as well as increase sales and loyalty. It's not always easy to start, companies such as Amazon and Netflix have been [...]

Expanded Text Ads – Blurring The Lines Between PPC & SEO

February 1st, 2018|Categories: Extended Text Ads, Pay Per Click, SEO|Tags: , , , |

Expanded Text Ads – Blurring The Lines Between PPC & SEO Expanded Text Ads are available to all advertisers using AdWords. These adverts will include two headline fields, of up to 30 characters each, as well as one description field, which can be expanded [...]

Three Tips To Improve Results Using Real Time Ads

January 29th, 2018|Categories: Real Time Ads|Tags: , , , , |

Three Tips To Improve Results Using Real Time Ads Three Ways You Can Achieve More Out Of Existing Investments With Real-Time Ads Moments define our collective experience. No one wants to miss out on a big moment, be it a brand or a fan. [...]

The New Consumer Journey For Travel Customers

December 29th, 2017|Categories: Consumer Behaviour Marketing|Tags: , , |

The New Consumer Journey For Travel Customers More and more travel customers are turning to their smartphone to get the information they need before making a purchase. In fact, conversion rates in the past year have grown by 88 per cent on mobile travel [...]

Four Mobile Marketing Tips For Travel Marketers With Slim Budgets

November 25th, 2016|Categories: Mobile Marketing|Tags: , , , |

Four Mobile Marketing Tips For Travel Marketers With Slim Budgets Marketers have a difficult challenge on their hands when it comes to travel businesses, as there are a number of hurdles in the way. The market is exceptionally saturated, and the big players have [...]

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